'situated culture' where, who with, how you watch something and the effect of your enjoyment and reaction to the fiction.
to watch a vampire film alone is a test of strength but at a practical level as Eli Roth says vampire films are 'great date movies' as the female viewer is stereotypically more frightened and the context of a dark room aids this theory.
visceral horror physical reaction to sound and images
pyscological horror the suspense we feel in unknown situations
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