the sender is a brand of razorblade
the reciever is men
the message is on a simple level saying that a man wouldnt kiss his partner if they had a beard so he should shave his.
however the semiotic signs infer many more things;
- it is not accepted for women to have facial hair yet its convention for men to have beards, so this advert is going against the convention by persuading men to shave their facial hair in order to please their female partner.
but why should they have to bow to pressure to get rid of a sign of their manhood? is it a stereotype that the woman controls the relationship?
- the context of the image also has semiotic signs: the plush cushions, the bed, the uniform of the woman and the selective lighting in the image implies the gesture of shaving your beard will get you more action with women.
but does this stereotypes women as easy?
No comments:
Post a Comment