Sunday, 9 March 2014

semiotic and process analysis of images (homework)

3-


the sender is Spotify and the teenagers.
the receiver is us as we are the camera but we are not addressed by the subjects in the picture.

the message is telling us that music allows you to be who you want 

but the semiotics can tell us more than that:

- its clearly young people in the image so we can tell who the advert is targeted at.
but why are they topless? is it stereotyping teenagers: they get drunk at parties and strip and dance to seemingly rubbish music. 

is this saying that you shouldn't listen to others who judge you and just listen to the music that you want and dance how you want (no matter how stupid you look) 

of course music can't judge but its a signifier to young people who feel judged that they should use spotify to get music and block out the disapproving (usually parents) 

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