semiotic and process analysis of images (homework)

3-


the sender is Spotify and the teenagers.
the receiver is us as we are the camera but we are not addressed by the subjects in the picture.

the message is telling us that music allows you to be who you want 

but the semiotics can tell us more than that:

- its clearly young people in the image so we can tell who the advert is targeted at.
but why are they topless? is it stereotyping teenagers: they get drunk at parties and strip and dance to seemingly rubbish music. 

is this saying that you shouldn't listen to others who judge you and just listen to the music that you want and dance how you want (no matter how stupid you look) 

of course music can't judge but its a signifier to young people who feel judged that they should use spotify to get music and block out the disapproving (usually parents) 

semiotic and process analysis of images (homework)

2 - 


the sender is Nikon and Ashton Kutcher 
the receiver is us as he is looking and pointing the camera at us.

the message is telling us there is a camera for everyone but what else can it tell us?

the semiotics are harder to see:

- by having a man hold the same camera that is captioned "power" does it somehow imply by having that particular camera men will be seen as more powerful?

- the cameras all have a caption that tell us what they do but does it also tell us who unconsciously would buy each product because of the social label attached to it.  

e.g. the creativity camera would appeal to the aspirers as it implies your pictures would be higher status as they have more effects etc 

- the camera labeled joy seems to be held by a woman so does that imply is it a camera for more feminine photos because it is smaller and delicate. Stereotype?

semiotic and process analysis of images (homework)

1 -

the sender is a brand of razorblade 
the reciever is men 

the message is on a simple level saying that a man wouldnt kiss his partner if they had a beard so he should shave his.

however the semiotic signs infer many more things;

- it is not accepted for women to have facial hair yet its convention for men to have beards, so this advert is going against the convention by persuading men to shave their facial hair in order to please their female partner. 
but why should they have to bow to pressure to get rid of a sign of their manhood? is it a stereotype that the woman controls the relationship?

- the context of the image also has semiotic signs: the plush cushions, the bed, the uniform of the woman and the selective lighting in the image implies the gesture of shaving your beard will get you more action with women.
but does this stereotypes women as easy?

print ads for analysis

Reading images and products

toolkit to answering question 3:

key concepts - culture, communication, identity, value, representation, code, power, context

communications model - sender > message > receiver 
(message is different depending on the sender and receiver) 
for example: Beethoven's Ode to Joy is used by communists and fascists

things that affect the receiver - age (adverts that are for kids/adults)
                                                  - social class
                                                  - gender (toys r u aisles pink & blue)
                                                  - culture/ ethnicity 
Angela Barry tells of 3 representations of non-white: 
1 dependant (needs help-charity adverts)
2 entertainer (Beyonce, Usain Bolt have to have an identifier cant just be talented)
3 troublemaker (stereotype -MTV, ill manors)

representation- how is the world portrayedin texts through words and pictures
stereotypes - a version of representation usually negative
genre - type of text
conventions - rules about the ways these types of text are organised
mode of address - how the text talks to us

process approach looks at what the sender meant and any problems which prevent this 'meaning' being transmitted  BARRIERS 

semiotic approach looks at signs and codes which are used to get the message across 

purpose of adverts are to sell commodities and the ideology behind it. 

the product says something about us:
semiotic - paradigm, anchorage, denotation, myth, ideology, icon/symbol, sign/code, motivated/arbitrary, signifier, syntagm

process - sender,message, receiver, barrier, register, intention, effect, feedback, semantic/psychological/physical

its another news story.. In Uganda

ok so I am a bit obsessed with news articles but this one was so outrageous, I had to post something

the live broadcast of President Yoweri Museveni signing the Anti-Homosexual Bill.

have we taken a step back in time??!!!

this new law in Uganda has meant its illegal to be gay or lesbian now and that you can recieve a life sentence for it. 

furthermore if youre not gay but know someone who is then you can been sent to jail as well.

I just cant believe people still think that being gay is evil and that human rights cannot be upheld in seemingly a modern country. The President's argument is that the Western World is having too much influence on his people and that this is a good thing that will help the country.

This is one of the most upsetting issues in today's society and I can only hope that this will be abolished soon and education will prevent this from happening again.

the hilarious cause of the flooding in the Soutwest of the UK...

no, its not the jet stream and its constant unpredictability for weather in Britain that caused the horrific flooding.. its gay marriage! -- http://www.theguardian.com/society/2014/jan/19/ukip-councillor-gay-people-spiritual-disease-pray-healed-david-silvester

UKIP has an occasional good idea that makes me think they would be suitable for election to replace Tories, but then one of them opens their mouth and the world realised Nigel Farage is leading a bunch of (homophobic, sexist, racist) dinosaurs..

but i fully support the campaign to get 'Its raining men' into the charts. what a way to retaliate :)